Jun 16, 2022
In General Discussion
Huge traffic pools are more likely to attract the attention of major advertisers. In the process of launching, the comprehensive platform has more exposure and more executive list prominent launch effect, forming a win-win situation with its partners. Finally, form linkages with other industries. The traffic advantage of the comprehensive platform can executive list also empower other industries and form a good linkage effect. For example, Toutiao and Douyin are comprehensive content platforms with hundreds of millions of traffic resources, which can further drive Xigua Video, Thereby stimulating the development of the entire enterprise. But you can’t have both. Although it is indeed easier for the platform to become a traffic pool with diverse content, it also brings many challenges; It greatly affects the brand executive list image and also reduces the user experience. Therefore, the integrated platform should pay more attention to the management and operation of content in the development executive list process. 2. Transformation platform: where is the future? Even if the integrated platform has advantages and disadvantages. It is still a kind of salvation for some platforms whose traffic has peaked and the future is at stake; many vertical content platforms choose to transform into integrated platforms after their platform development has peaked, and continue to adapt to executive list the original business. Try diversified content, such as Bilibili and Zhihu. The development of multiple executive list businesses will reduce the risk of a single business, increase user growth, and accelerate the breakout of the circle during the development process. Today, multiple content has become the general trend of transforming content platforms; however, the road to breaking the circle has just begun.